It was sometime
around summer of 1992 and I was the Creative V.P. at Dauman Displays in New York City. I was responsible for P-O-P designs on both
sides of the Atlantic as well as the West
Coast. Since the departure of Max Factor
from its Wilshire Blvd.
headquarters and the reemergence as part of Proctor and Gamble there was very
little work in LA but I was knee deep into projects in NY with Elizabeth Arden
and Borghese, which had just separated from Revlon. In the middle of everything I received a brief of 70 to 80 pages from our
UK office inviting us to compete with 13 other worldwide companies on the
redesign of Boots the Chemist own store brand No. 7.
To make a
long story short I was lucky enough to submit the winning design and get the
project. While in England I had the opportunity to
work with some of the best people I’ve ever collaborated with. At Dauman UK I worked primarily with Brian,
Ken, Bill and Paul. At the Boots
headquarters in Nottingham I worked with
Fiona, Linda, Josef, and Ian. The job
was conditioned on the fact that I go to England and oversee the project.
At the
time Boots No. 7 project saved Dauman Displays from closing their UK branch. Unfortunately the NYC branch did eventually close
despite my winning design for Sears Circle of Beauty in the states
You never know! how one good design can impact a company,s future .
Gaus
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